Each no gets you that much closer to a yes.
Sales isn’t so much about closing every deal. It’s about playing the odds. But you don’t have to be sleazy, cheesy or deceptive about it. Trying to build relationships is the best way to approach sales, but you’ll still have to play the numbers. Not everyone is in a position, mentally or financially, to buy.
Dating is similar. You have a product, yourself, that you’re looking for someone else to appreciate enough to purchase. Not everyone is in a position, mentally or emotionally, to buy. So you play the odds.
In either case, it’s easy to get discouraged. Just remember, each no gets you that much closer to a yes.